A great logo is a powerful tool to have in your branding toolkit. But what makes a logo a great logo? Here are some tips I have learned from others and some which I have learned the hard way:
Tip #1 – Design in Black & White or Grayscale
A logo which has been designed with this in mind can be used in more ways than other logos. One can use it in documents, receipts, as an imprint, and many more situations where colour based logos often fail. We are looking for a logo with a recognizable shape. If the shape is memorable, then one can change its colour without obscuring the logo’s identity.
I had a particular reason for designing the Kid’s Bible Adventure Club logo for black and white situations. I knew that the logo would be screen printed on polo shirts. Each colour used in the screen print would increase the price. A shape based design would provide the least expensive screen print. I also knew that it can be tricky to get the colour one wants in a shirt. This logo will work in any colour on any background. For dark backgrounds, one simply replaces the black with a light colour to provide sufficient visual contrast.
What is your favorite black & white logo?