Anchorpoint Radio puts out a weekly radio program. Each episode is on their website, but they didn’t have an effective way to share them on social media. The solution was to publish them as eye-catching videos that could be played in the feed.

Each week, I would get the recording before it was published. I would listen for the theme and for key sections that could stand on their own. Often, this included a closing song.

To make a video, I would need to create an accompanying image. From this, I would make a video for the full episode and another featuring a key section from it. We also used it as a Facebook cover photo.

With permission from the artist, I made lyric video from the closing songs. These were well received and allowed us to make connections with her listeners.