We all have landmarks that, when we see them, stir our emotions, telling us we are almost home. There is a place like that beside the property of this client. I’m talking about several large trees at the side of the road, welcoming people as they approach. Using one of these trees in the logo seemed a very appropriate choice.
It isn’t easy to make a tree logo because there already are so many! This one stands out because it’s formed by a single line that loops around itself. The company has three buildings, each with its own name. We needed an element like this to tie them together.
Life-lease apartments are unique to our area and so there isn’t a lot of info about them available online. This was a great opportunity for SEO and to provide value to potential clients. I wrote out how they work in layman terms. I also made it possible for people to see the apartments and talk to the manager without having to book a tour. This was a big win.